In Their Own Words
The men who became steady.
Christian men, leading families and running real businesses. Below is what changed for them once they started showing up differently — at home first, then everywhere else.
Christian men, leading families and running real businesses. Below is what changed for them once they started showing up differently — at home first, then everywhere else.
The first changes show up at home, long before they ever show up in the numbers.
"Now I played with my son for an hour in the middle of the workday. I'd rather be content with what God gives me than chase a number that costs me my family."
"My wife told me this week that this has been the sweetest season of our marriage yet — 22 years in."
"I felt a huge load off my shoulders which really allowed me to be more flexible on myself. I'm more present in moments with my wife and family. Found myself not overthinking in moments I should be enjoying with the people I love the most."
"The Holy Spirit put this purpose on my heart of being here for my wife and family, and really being steady for her. That word, steady, sticks out to me."
"My wife is in her first trimester with our third and she's exhausted right now, but the systems I've built have let me stay regulated and show up well in all my facets — as a husband and a father — even with work being non-stop."
"I have spent all four evenings of this week so far at home with my family. That's a rarity."
"For the first time in probably a year, I did not open my laptop after the workday was over… There's this weird feeling when technology isn't around you. You start noticing things again."
"The best part is I'm seeing progress at work and my wife and I are doing much better."
"Went on a fishing trip with just my 3 boys — a 12-mile float down the Menominee River, camping for 2 days. My second oldest told me it was the best weekend he's ever had. That was one of my relational goals for the year, and it was better than I could have imagined."
"I had the most special evening with my daughter, giving her a covenant of love ring and pledging my commitment to her as she becomes a young woman. God held back the rain as we shared a moment on a bench alongside the river, then dinner and ice cream."
"The wife and I are doing better than we were for sure. More present, more there for her and the kids."
"My wife and I celebrated our 15-year anniversary in Oregon wine country without the kids. We've had amazing honest conversations about how we can support and love each other better, and spent each morning in a devotional together."
"Had an awesome trip to an island off Belize with my wife for our 20th anniversary — super connecting and a well-needed break."
"Surprised my wife with 18 flowers for the 18 years she's been a mom and she loved it."
"7:00 AM, baby in the carrier, dog on the leash. Our baby is in a serious sleep regression right now — so this is a bonus for my wife: 30 minutes in the morning to rest without the dog or the baby. Much needed for her."
"Survived 3 days with this little monster (and the older three that barely know I exist), while giving momma a well-earned getaway."
"I had lunch with my wife today and what a blessing of a time. I blame you because these habits are in my mind."
"Definitely great to get some coffee dates mid-week with my bride. Also a nice porch night last night with the solo stove on the table. Great convo and rest time."
"Took my boys camping for the first time and my older son to see Dude Perfect live. I stayed disciplined and got my morning routine in every day this week — it's been motivating my wife, so she's getting up early too, which makes it easier to hold each other accountable."
"Our daughter is home sick today. I was able to reschedule my day to be home with her."
"Orchestrated a fun concert night with my wife and 3 sons. Also had 3 times hanging out with my 7-year-old daughter this week doing things she wanted to do. An hour here and there, but you can just tell how it draws you closer — to both of us."
"My wife and I head out of town to celebrate our anniversary. Planned every detail for a romantic getaway."
"For my wife, she was like — this was hands down my favorite vacation that we've ever done… She didn't have to think about anything."
"I'm out on the water with my kids."
"My wife and I are doing date night at UFC Fight Night. Very high-quality time, which has been limited since our son was born in November."
"I'm at a cabin in the mountains with my wife, away from our 4 kids. First time we've gotten away like this in years."
"Consistent time with God, daily power walks with my wife, connecting deeply with my teenage daughter — treasuring the time."
"Morning Bible reading, evening power walks with my wife, and evening books — honored every day this week. Rich time with the Lord and with my wife."
"I had the time in the middle of my day. We talked from 10 to 11:30. It was amazing. We really needed that — encouraging one another, sharing heartache together. It was like water to my soul."
"My dad is flying out west next week and we are going fly fishing with a guide. My dad and I have never had the closest relationship, but we are gonna spend a full day fishing on the water."
"My sister and I have never been that close, and our relationship has been rocky for the last half year. Today we had a great reconciliation and a real conversation about how we'll move forward. It's wonderful."
"I tuned up the guitar, and one thing led to the next. We played a couple worship songs. I sang the song I sang to my wife at my wedding. We ended holding hands and praying. I got to pray over my family, my mom and dad, and my sister."
"After a marriage intensive in December, my wife and I have become the closest we have ever been. Both grown so much closer to the Lord."
"Out of the areas of biggest concern, my marriage and my kids are actually pretty awesome. My wife and I are pretty, pretty good. Our marriage just keeps getting better. I love her more."
"Soul: grateful for God's grace. Family: enjoying a wonderful season of relational joy at home. Health: diet and exercise dialed in. Professional: making tangible progress on many fronts."
"My wife and I had one of our best brand planning sessions this evening."
"A lot of little unexpected stressors hit this week and could have derailed our connection, but my wife and I worked through them quickly and came out closer."
"I had a wonderful date night with my wife, and we were blessed with a beautiful sunset on the river."
"I don't want a giant plate — I want to spend quality time with my kids. We homeschool, my wife doesn't work for someone else, and I work from home. That's massive for us. We already have what a lot of people want: time freedom, no debt, and a lifestyle aligned with our values."
I've hit $1M, $5M, $10M — and I realized it's just a number. One week in, I brought just my Bible on vacation instead of a business book. I've slowed down. For the first time in my life, I think I'm actually at peace with where I'm at and what we're doing. I've truly never felt that before.
MOAM Member · A.M. · business owner
Sick kids, a truck breaking down on the interstate, a customer coming after them. These are the weeks that used to wreck them.
"A lot less anxiety throughout the day. A lot less overwhelm — that feeling like I need to be in several places at once or doing several things at once. And I'm getting better at prioritizing."
"The whole week was chaos. Sick family, contractors car overheated, my guys getting cussed out on the job site. And I just didn't get angry. Didn't let it get to me."
"I felt the sharp reply rise up — but 'quick to listen, slow to speak, slow to anger' was right there in my head, so I held it back instead of firing off."
"I used to look at rest as a weakness — if you weren't working from 4 in the morning until 6 PM, there was no excuse. Now it's the opposite. I'm learning how to just rest and trust that God's in control, not us. I want to get to the point where when people ask how I'm doing, I can just say: I'm rested."
"The biggest shift I've seen in myself is taking responsibility and ownership. If I'm not showing up as a calm father and a loving husband, that's on me. The external circumstances don't dictate how I get to show up — whereas in the past, it was very much a victim mentality."
"I'd been trying to build a consistent morning routine for five or six years. Having something I can actually check on and check off every single day. That's what finally made it stick."
"Waking at 5:15 every morning to pray, review priorities, read my eulogy, and connect with my wife. Game changer."
"My ability to keep calm under stress has increased greatly with this group."
"Biggest win: being cool under fire. This group has very much helped with that."
"I found myself just having to take a deep breath and just be like, well, I signed up for this. This is a good time to lean on God. No matter what happens — even if the truck gets towed — we've got work booked, the guys are okay, and I'm closing jobs."
"Patterns I would default to in the past, I'm pausing and I'm recognizing more before. My escape would be just grab the phone, flip through the newsfeed, distract yourself, numb yourself. Today I opened the YouBible app and I read a few prayers, and I realized I just need to go be quiet for a little bit. And in doing that, it was like a reset."
"I called my uncle. I wanted to articulate my feelings and thoughts in a calm and organized way. And I was able to do that. I prayed about it beforehand for a few days."
"It's a heck of a lot better than it was a year ago, and it's a heck of a lot better than it was six months ago."
"My work list was a mile long and I just felt overwhelmed. So I said, you know what, I'm going to start with something that's not on this list. I put the work away and read my Bible for an hour instead. And it helped."
"My knee was swelled up, my number two was out, and I didn't miss any work. I didn't complain about it too much. I just kept going."
"I've never felt so much peace despite what's going on. Discipline has improved every area of my life. I feel when I'm drifting and take action immediately."
"Usually, if I was on vacation, I would just let stuff go. I really think the habit tracker is what kept that going."
"45 days straight of my morning routine — morning drink, read bible and workout."
"I just feel like staying disciplined on [the morning routine] has been helping me to really stay in between the lines."
"Worked out every single day. Prayed every morning. Read the Bible every day. Simple wins but I know they will stack up and change everything over time."
"4 weeks straight waking at 5am — workout, Bible plan, cold shower, pray. Working on my eulogy — challenging but eye opening."
"Completed morning routines on the road during a business trip."
"Found a good template for early morning rising, quiet time, working out, and offense work — before my day job even starts."
"I woke up at 3:30am and could not go back to sleep. So I got up at 4, read my Bible for a while, left at 4:45, went and got some coffee, got into the office. I had a full day of work in before I ever went to go play golf."
"Instead of waking up and immediately reacting to emails and work fires, I'm trying to start my day with God. Less reactive. More intentional. And just the fact that I'm aware of this now has been a win for me."
"Started working out again for the first time in a couple of months — ran a mile to warm up, did an upper body workout, and realized I'd lost 15 pounds since February without even tracking it."
"Been much more consistent getting in the Word every day in some shape or form. Weight's been good, working out a couple times a week, eating well, good relationships with family and friends. All is well."
"There are things I've tried to do for years but never stuck with. Now it's just what I do."
"I really thought I'd be able to manage it better without the accountability. Having to record it every day makes missing those habits a little bit harder. The biggest thing I've taken away is adding friction where I need things to go away, and removing friction where I want to build the habit up."
"Learning to operate in the GAIN not the GAP. Handled high tension with a client's angry neighbor extremely well."
"Personal discipline is on fire. Family is weathering the biggest storm of our life. Started and acquired two businesses."
"I just have, like, this peace, you know? I think I learned that from her, too, and I learned that from this group, too."
"I got punched in the gut by a customer… But [at lunch] he slept on my shoulder. It was so wonderful. And I believe this wholeheartedly — when God closes one door, he opens two more."
"DNF at the Saskatchewan Marathon at km 35. This result was crushing. My spirit was strong, my mindset was challenged, and my body simply gave out. God is still great, and a comeback marathon is in my future."
"Lost access to all my social media accounts due to being hacked but that's a blessing in disguise and now I get to start fresh."
"For the first time in my life I'm feeling a real direction forward and an actual plan on how to get there. MOAM has given me discernment and a clear vision going forward."
"I've been using the reader function on my phone to read my eulogy statement back to me — 'Hey Siri, read the note called eulogy statement.' I've been doing it about a month now and it's been really impactful."
"I keep going back to that eulogy statement that you had us create, and that is, like, an every-morning daily guidepost."
"I'm on like day 77 reading my eulogy statement. It's like narrow focus for the day. It's been awesome."
"I've been very intentional about setting the tone of our whole family. We get things done, we have good attitudes, we don't sweat the small stuff. It's amazing what it does."
For the first time in my life, I'm at peace. Not because my circumstances got easier, but because I changed the place I work from. I used to be that guy — always pushing, always chasing. I nearly destroyed my marriage and my health doing it. Now I can shut the laptop at 4 and jump in the pool with my daughter. For the first time since we dated, I'm excited to serve my wife. That tells you everything.
MOAM Member · husband & father
These men came in for their businesses. This is the part they talk about now.
"Honestly, Matt, I really appreciate the work you do, how you've led me into — you've kind of… bothered me, in a sense — towards my Heavenly Father, like, pushed me towards Him… In 3 months, it's crazy where we're going, where we've come from. I love how the foundation is Christ. I love how it's most primarily about removing idolatries, centering on Christ."
"Being able to feel God's presence more. Going through the word and having it emotionally and physically affect me. It's something I forgot was even a thing."
"Until this program, my prayer was very superficial — pray for supper, that was about it. It wasn't intimate, it wasn't deep, it wasn't thought out. Now one of my deposits every day is to pray, and I have specific things I'm praying for. In just the last couple of weeks I feel like I've grown a lot."
"At 43, it's the first time in 32 years that I'm not addicted to anything. My prayer and my time in the Word are tangible now — I feel God's love when I pray. My family is on the mend because I'm able to lead them now."
"For the first time in my life, I actually have a hunger for doing what God has me here to do."
"I've read 14 of the 27 New Testament books — shortest to longest — in the last few months since starting MOAM. My delight and desire for the Word have been refreshed."
"I'm on schedule reading through my Bible this year. I haven't done that since 2017. I look forward to that. Meeting with him is life-giving, so how could I miss it?"
"I'm about 15 days till I am done the whole Bible. This will be my first time reading through it."
"Today is day 9 of getting in the Word. The last two have just been me walking out in our pasture with my AirPods in, listening to God's Word. And every single time, it doesn't matter how many times I've listened to the same passage — something else is revealed to me. That is why it is called the Living Word of God."
"I've never really felt like God speak that directly to me. We'd been talking about anger in Bible study last week, I started reading James, I was struggling with anger yesterday — I go to open my book that night and the chapter is right there."
"I'm down to one more dose of my SSRI, and then I'm off the anxiety medication completely. Also got three early-morning wakeups this week."
"I've grown in having a deep desire for time with Jesus. Started serving with a missions organization."
"The time in the morning is foundational. The bookends of the day — the beginning with Him, and then the evening walk. His presence brings peace in it. He meets me there."
"Our fulfillment is not in the goals, the money, or how productive we are. It can only come from one very large hole in our heart that can only be filled with God. If God ever makes me a billionaire, I want it to be because I followed His guidance — not because I just wanted more and more."
"A private equity firm showed up and made a stunning offer for the business I love. We were a month from signing. On the drive home from the beach my wife asked me, 'So we get all this money — and then what? The bills are paid, the kids are healthy. Why do we need more?' Deep in my soul I felt God saying, why do you need more? It's like chasing after the wind."
"It's the first week in ten years that I haven't read anything related to business, and in the weirdest way I feel more relaxed and more clear. I think it's why I joined this program — I'm trying to learn how to smell the roses, how to slow down."
"For ten years, every conversation with one of my good friends has been about business. Yesterday I told him I'm trying to slow down and smell the roses — and it opened the door to a much deeper conversation about our walks with the Lord, our families, and what actually matters. So refreshing."
"I made a decision this week that I'm going to work less. I'm actually trusting God with both businesses. I've been carrying this anxiety about revenue and outcomes and I hit a point where I just… decided to let it go. Not be passive. But hold it differently."
"God is giving me an insane amount of clarity — even though I still have the same amount of stuff going on. Just trying to give up as much control as I can has really calmed my mind. I've started to fall in love with things outside of business again."
"We can try to stop these things on our own willpower, but eventually you won't be able to, because you have to fill your cup with something that pushes the bad things out of the way."
"Consistent at the gym and in the Word. Living like the man in my eulogy."
"Faith is now my #1 priority. It drove me to the career change I'm pursuing. Working out the most I have in years. More structure to my day."
"God's been realigning purpose into my life. Restoring a sound mind and my overall soul. Helping me see again."
"The main reason I'm here, Matt, is because this is built on a good foundation — a godly foundation. Anything I've built on a worldly foundation doesn't really stick."
"Passion is something that you're willing to suffer for. And I want to suffer for something that is more than myself. I want to suffer for Jesus. If I'm going to suffer, I want to do it for the kingdom."
"I prayed for a clear path — if I didn't get the job, I'd be out of excuses for going after my own thing. I didn't get it. The things you fear the most are the places you trust God the least. I'm giving my business to God and letting Him be the CEO."
"When you have your priorities clear and straight, and you have a why for each priority… and you actually look at each category and, to the best you can, create a schedule that reflects that — that's when you actually feel a level of peace and confidence. Because you know you're doing what you're supposed to be doing. You're living by your convictions."
"Seek first the kingdom of God, His righteousness, and all these things will be added to you… We just learn to trust that God's gonna give us what we need. And life is a lot better."
"After being 7 years sober myself, I got the opportunity to help a family member come closer to Jesus and overcome his alcoholism. We headed to a men's retreat together — 250 dudes, 16 baptisms. He got baptized."
"I keep getting attacks from the enemy and I hear 'it's not worth it, you're just wasting your time, it's not helping.' Then I read your book pairings, the summaries of ascent calls and Bible study, try to keep up with the fitness tracks, help and get help with the pack — and I realize it's helping tremendously."
"I've wanted to walk away from this a few times — it just seemed like more stuff to do, a lot to keep track of. But now that I've really committed over the last week to just log my daily habits — exercise, read the Word, track my goals — I can really feel the fruit is happening. My wife and I are getting along, and I'm facing the hard things instead of avoiding them at all costs."
"I'm in a legal dispute with a business owner in Florida and U.S. Customs and Border Protection — but I'm not in a battle with him. I shared the verse of the day, Hebrews 12:14, with him and his attorney and connected over our faith in Jesus amidst it all."
"I was lifting weights in the store of my biggest customer — a guy I've known three or four years — and out of the blue I asked if he was a Christian. 'Yes, absolutely.' We had a conversation, took a photo, shared some fellowship."
"I've had Lyme disease for about 5 years — difficult physically and mentally. As of my last two tests it's no longer showing in my bloodstream, and this is the best I've felt in a long time. Praise God for His healing."
"A personal win this week has been getting to the heart of what I should be doing — I've struggled with that. My deposits got drastically changed. Reading the Bible became Quiet Time, Gain Wisdom, and Priestly Duties. Spend time with my kids became Connect with my kids and my wife. Feeling really grateful."
"I didn't want to go to a business coach or build anything with someone that didn't have this ultimate perspective. There are plenty of books out there — but if you're going to be coached and mentored by somebody, they better be under the tutelage of the Holy Spirit."
I came into this as a man who couldn't make it through a week without a major blowup. My wife expected the anger. My kids saw a burnt-out dad. One month in, the frequency is way down, the severity is way down. My kids are starting to see me as a steadying presence. I learned to pray about hard things before I react to them. That's who I'm becoming.
MOAM Member · husband & father
Their wives, their kids, their crews and their customers said it before they did.
"I wake up, crack my book open, have my coffee, read and then pray. About 70 percent of my mornings now. It was zero before. My wife said, 'Babe, I can't believe you're doing this.'"
"My six-year-old walked in while I was reading my Bible and said, 'Dad, you've been reading it a lot.' It used to be random and inconsistent — now it's every night, and he noticed."
"I think they're starting to see me as more of a steadying presence, or a calming presence — as opposed to a burnt-out dad at the end of the day when he comes home from work."
"She said, 'I know you're mad.' And I was just like, I'm honestly not. Like, I'm really not."
"My 15-year-old daughter said, 'I know what I want in a man. I want a man who follows after God and brings me with him. I don't want to keep trying to make boys love God. I need a man who leads me.' A big part of that is the marriage we have and being able to be the parents God called us to be."
"My wife… she thanks me every single day. It just blows my mind. It's like part of our routine — we kind of combo our Grace before dinner, and she says that every single night."
"She was really driven in her career for the first 10 to 12 years… she's completely changed… You can evolve with each other."
"My wife was actually the one who saw the program. I was hesitant because it was a big investment, and she asked me, 'What training do you have to run a company?' I had none; I was just making it up on the fly. I didn't have great man mentorship growing up. This whole program has just been so full of it."
"He helped us streamline submittals, contract review, estimating, and proposal prep — making our workflows faster and more accurate. We've already received several comments from clients on the thoroughness of our work product."
"Christmas dinners done well. Gave out bonuses. Staff feedback: they feel blessed to work here. Going skating with wife and kids tonight."
"We had our first team huddle since I was on vacation. I put a big screen up, walked everyone through the command center, and cast vision for how I see each person being a part of this. Everyone was really excited — it generated a lot of enthusiasm."
"Exciting to see the care of my people growing with teammates who are just as passionate about seeing everyone cared for."
"Our new hire — a God-fearing intern from the University of Manitoba. I took him to the Jets game last night. He dedicates himself deep in prayer. That's what made his candidacy stand out."
"Biggest account so far. It came down to us and another IT partner, and he said — you know what, I know you, I like you, you're very trustworthy. We're gonna go with you."
"My oldest son is going to be in charge of [drone] operation and I'm excited to see him grow the social media aspect of our business."
"I made a stop at Tim Hortons this morning. I was blasting 'Bless God' while I pulled up to the window, and this young Filipino man serving me had a huge smile. He said 'God bless you' with a massive smirk as I drove away. We shared an incredible moment of a pin prick of time together."
"Had the opportunity to share aspects of following Jesus with coworkers. We prayed for a girl who was airlifted after a head-on collision — we prayed she would walk out of the hospital that night, and she did."
"Some of the principles within this coaching program have overlapped into my spiritual life. I've been able to pass that on to other people who are trying to do similar stuff when it comes to our faith."
"You're the first person besides my wife that I have ever heard say no, we need less of self. The Bible actually does not call us to learn how to love yourself better. And I just know that to be true for my own life, because I see it every single day."
Ask any of these men what they got out of it and most of them start talking about the other men in the room.
"That's why I like this group of men. We talk about these types of things and we share these experiences. Actually, thank you. I don't get this in my life a lot. The world isn't like this."
"The things we talk about here — if I told this to somebody outside this group, they'd look at me like I was crazy. But when I talk about it here, you guys understand. It's been a blessing."
"My takeaway is just how helpful it is to be in a room where I'm hearing other men talk about what they're striving to be. There's gotta be a lingering effect from this call — positive reinforcement, kinder to my wife, thinking about Sabbath, putting the phone down."
"I'm just really impressed by the men — not only from a vulnerability standpoint, but all the knowledge and wealth they have in terms of their personal lives and their businesses. I've already gleaned so much. I'm glad to be in the program."
"I'm blessed by the men that have joined up with this. I feel really, really blessed — like, that is such a gift."
"I feel like today is one of those calls, similar to when you walk into a church and it seems like there's nobody else in the room and your pastor's just preaching a sermon directly to you. That's kind of how it's been today."
"I think that's one of the most awesome parts about your group, and kind of why you have the whole pack thing — all of us being able to hold each other accountable. I'm happy to jump on a Zoom call with anybody to kind of go through this together."
"One of the reasons I left my previous coach — he wasn't really based in faith. I'm no longer a part of a lot of that community because it wasn't built on a good foundation. The only thing that's been a constant in my life is the Lord."
"I remember I was in the truck — it was the second time we spoke — and I was like, man, I don't want to do this. Excuse, excuse, excuse. And now I'm super proud. It's been 10 days. A lot of work to go, but I'm gonna keep going."
"These two calls on Wednesday are pretty fun. I usually have good Wednesdays now — they used to be a hotspot day doing CRM work I hated. This has completely changed my midweek routine. It's my favorite time of the week."
"I've been enjoying listening in the last couple weeks. I just love what everybody's been sharing. I was so encouraged by just being able to drop in on the conversation, even without being a full part of it."
"I find myself having zero draw online because I have such good, rich relationships in person."
"Now that we've been doing the weekly calls, it's helped me a lot. Sundays are non-negotiable for me now. Just learning to step away at the right time — it's a much better situation."
"I'm not just sitting on the couch by myself with a pen and paper trying to think of goals. I'm hearing you talk about them, I'm seeing other people, I'm hearing other men, I've got it on an app where I'm in my phone anyway. It self-populates each day."
"It's only been a few days, but it's already having a big impact. And, you know, it's coming from a person who's done goals their whole life, but just has been out of it for a couple of years, so it's been really helpful to just have it in one place and have the community."
"I've come a long way since I've started working with you. I've got a lot more to go."
"One week, dude, we already see tons of value. There's light. It's a wealth of knowledge."
"Having that perfect week overlay what your current week is — it's messy, but it's well worth the effort. Just knowing that that's the first part of the process. It's well worth the effort."
"This is the first time I've ever done something like this with quite a significant investment. I'm very happy that I did it. I've actually eliminated the vast majority of other business development, personal development stuff in my life."
"This whole program is about getting back time."
"Tools and simple principles that you can apply every year of your life and carry on through the rest of your life. To me, that was worth it."
"I read that article on complaining in your business that someone shared. That had a pretty profound effect on me — I'd been complaining a lot this week. When I see stuff like that on the Slack, items somebody points out that are helpful with the injury I'm experiencing and some business problems I'm having, it's very helpful."
"I completed the XCC Alberta last weekend — hiked 40km with over 1,000m of elevation, carrying a 40–50lb pack, alongside a band of brothers. It was a transformational weekend and I'm so happy I did it."
Every man above got his home in order first. The business numbers came after.
June brought in about $140,000 in personal production with his team adding another five or six on top. The same month, his daughter graduated high school and he was fully there for her final dance recital, the one she'd been part of since she was two. He coaches his son's baseball team and stands at first base to fist bump him after a hit. He described it as life being full right now.
He started the program running his business on the side. Five months in, he'd gone full-time, grown revenue 565%, signed a new gym partnership, and booked the busiest week of client sessions he'd ever had. He got his mornings and his marriage in order first, and the growth followed.
Paperwork used to eat his evenings — submittals, contract review, estimating, proposals. He built a system to carry the load, and now that same work takes a fraction of the time. His clients have started telling him how thorough it all looks, and he's home for dinner while it happens.
Invoicing, parts and customer tracking all ran through four clunky trackers. He built his own tool that pushes invoices straight into his accountant's system as a draft, replacing a $300-a-month product that wouldn't even integrate. He's taking on bigger jobs now without the overwhelm that used to come with them. His wife is in her first trimester with their third, and he says the systems are what let him stay regulated and present at home through it.
"It's been a lot of pain the last 3 years trying to get trips sold… We recreated the offer, and dude, the feedback is insane. Yesterday we had four sales calls, and I've never seen people so excited about wanting to work with us — the urgency is so high. We've probably got 30 yeses."
"Landed my largest MRR contract to date. Largest AR week ever."
"My revenue was $18.5K this month, which is nuts, and I worked like 30–40% less hours, which is wild."
"In 3 months working with you, Matt, I've already cut several hours off my work week. My EHR is going up. I'm doing better at delegating than I've ever done before, because I'm mindful of tasks that are way below my EHR right now."
"That was the first time I've ever been able to go away and have the practice covered."
"You have a business when you can walk away for a month, bills get paid, clients come in, the marketing machine keeps working. That's a business."
"The business I built with Matt's coaching already carries on without me when I have to step aside. I feel confident that if something happened to me, my wife would have income and support to continue."
"Both businesses are trending in the right direction. I'm out camping with my family, and my VA and staff are keeping both businesses moving while I mostly unplug."
"I got more work done on my marketing business this week than in the last three years since I owned it. Twenty posts created and scheduled, three ads almost done, an entire website built and sent to a buddy in a single day — and yet I wasn't glued to my desk. I played with my son for about an hour in the middle of the workday."
"I think I just landed my first client — a $1,700 a month retainer. It's a friend with a solar company, gave me the verbal, we meet July 30 to sign. This has been three years in the making."
"Since I built my own service software, I've been able to take on a couple of larger jobs that would have overwhelmed me in the past — but I've managed them well with good organization. And because I'm not overwhelmed with work, I've been able to show up so much more present and regulated at home as a husband and father."
"We got results for proposals we sent for our clients over 280 days ago. There was a point where we didn't think the government would ever award these — but we won 12 contracts, with a few still pending. This is far and away the most successful round in our four-year existence."
"I was too stuck in the weeds of the business to think big picture about how to grow. Lots of spinning my wheels without making real progress. Now I feel like I have a framework to make good decisions as we scale up the business. I'm constantly improving my EHR and delegating tasks that don't need my attention."
"I was working 18 hours a day and still not feeling like I was catching up. I believe now I have a better idea of where to invest my time and when to hire people to help. I am giving more time to my family and focusing on areas in the company I want to grow."
"I was constantly hitting up against a wall — needing to recalibrate often. Having a program and framework to work with gives a foundation to revisit often. Better able to disconnect from work. More present at home. More focused at work."
"I'm realizing we basically only have 7 hours of work left to do for clients with deposits paid — catching me off guard doing all the work at once with 2 guys, when it could have taken me all of September by myself."
"Tracking stuff has really helped me and freed me up to be like — wait, this is a huge blessing. I can work 25 hours a week and don't need to feel bad."
"The safety system working really well — records of safety talks and safety checks on the job for the last 2 weeks. The guys are just doing it, very easily."
"We've already sold a third of our inventory in pre-orders and finally started making money on merch thanks to a new print-on-demand setup… Our summit is charging double this year and already has more committed guys than last year — with no email push yet. The email marketing framework Matt shared is exactly what we needed."
"October Christmas light sales are closing out at 60% of what I did all last season. Super encouraging!"
"Hired a new journeyman electrician, bringing the team to 3 plus me. He's already leading a big project and I'm seeing more time to focus on sales."
"God is good! We won our largest contract to date for an industrial client for managed IT services with line of sight to large-scale AI projects and hardware upgrades."
"Finally got my final prosthesis for a patient I've been working on for almost a year. It was painfully educational and wonderfully ground-breaking. Expecting to do hundreds more in the next season of life."
Look across these men — different cities, different trades, different homes, and the same steadiness underneath. It comes from one thing: building your life on the right foundation and working it every ordinary day. That foundation is here for you too.
Welcome to the mission.
— Matt