Matt Chenard deadlifting

The Mission 30 Challenge

30 days to get your life back in order.

A 30-day challenge for Christian men who are done drifting. 8 habits across your faith, your family, your fitness, and your business. A live leaderboard. A prize for the man who wins the month.

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Doors open 48 hours a month · get on the list

How the doors work

Doors open for 48 hours, once a month.

Each month, Mission 30 opens to new men for a single 48-hour window. When the window closes or the spots fill, the doors shut until the next month. The waitlist is how you get notified the moment they open, so you don't miss your window.

01 · The problem

You know what you should be doing. So why isn't it happening?

No. 1

Strong Monday, gone by Thursday

You start the week strong and fall off by Thursday. You've told yourself "this is the year" before.

No. 2

The gym gets cut first

The moment the calendar fills up, your health is the first thing to go. Your faith gets Sunday morning if you're lucky.

No. 3

Home, but not really there

The business gets everything. Your family gets what's left of you at the end of the day.

Wanting it was never the problem. You just never had a system that could hold when life got hard.

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$49/month · cancel anytime

Stop starting over every Monday.

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02 · Your guide

I know the struggle.

One of my businesses is a gym I've been running for 13 years. Between 2020 and 2023 we went through 5 openings and closures and 7 months of not being able to use our space while still paying rent. We lost $1.2 million.

I built this system because I needed something that would hold when everything was falling apart — not just when things were easy.

Now I'm up before 5am. Cold plunge done. Bible read. The important work handled. Present with my family. Training consistently. A full day of rest every week. Over time it stops feeling like discipline and starts being who you are.

I've coached over 100 Christian entrepreneurs through the same thing. They all had the desire. What was missing was a system that could hold through the hard stretches. Mission 30 is 30 days to prove it to yourself.

"I'd been trying to build a consistent morning routine for five or six years. Having something I can actually check on and check off every single day — that's what finally made it stick."

Man on a Mission Member Verbatim
Matt Chenard in the cold plunge
Certified Coach
Certified Hero on a Mission Life Plan Coach
Certified Life Plan Coach
Business Made Simple Certified Coach
Certified Business Coach
Certified Small Business Flight Plan Coach
Certified Small Business Flight Plan Coach
Founder & Owner
Greater Purpose Health & Fitness
Gym Business
TMT Marketing
Marketing Business
Earn Your Dopamine
Merch Business
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Matt Chenard · Founder, Man on a Mission

03 · The plan

Three steps to winning the month.

1

Sign up

Join during the monthly 48-hour window, create your account, and start tracking that day. You need 30 days on the leaderboard to qualify for the monthly prize.

2

Track your habits

Your bespoke habit tracker. 8 habits across faith, family, fitness, and business. Your progress is live on the leaderboard from day one.

3

Win the month

Compete for the top spot. The highest performer each month wins the prize. Show up for 30 days and watch what changes.

What it looks like inside
Mission Control
0 / 8
Day 12 · Saturday
Read Bible
Spiritual
Follow Nutrition Plan
Physical
30 Min Outside
Mental
Work Out
Physical
Morning Routine
Professional
Date Night / Friends
Relational
Bible Study / Men's Group
Spiritual
Sabbath — Full Rest
Spiritual
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$49/month · cancel anytime

04 · What you get

Everything you get for $49 a month.

Bespoke habit tracker

Built specifically for the 8 habits. Check it off daily. Watch your streak grow.

Live leaderboard

Your progress ranked against every man in the cohort. Accountability you can see.

Monthly winner prize

Top performer each month wins. Something to compete for. Something to earn.

Monthly masterclass

One per month led by Matt. Personal development, business growth, AI tools, systems, productivity. Practical and applicable.

The 8 habits

Faith. Family. Fitness. Mental. Professional. The daily operating system that changes everything — built across all five areas of your life.

$49/month
Month to month · no contracts · cancel anytime
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05 · The outcome

This is what 30 days looks like.

You wake up before your family and you've already won the first battle of the day

The gym happens. Not sometimes. Consistently.

Your Bible isn't sitting on the nightstand unopened

You come home and you're actually there

You stop white-knuckling it through the week and start operating from a system

You become the man your family already thinks you are

Thirty days won't fix everything. But they'll prove something to you that motivation never could — that you're capable of showing up when you build the right structure around it. That changes how you see yourself. And that changes everything else.

Join the Waitlist

$49/month · cancel anytime

06 · The men inside

What Man on a Mission members are experiencing.

"I'd been trying to build a consistent morning routine for five or six years. Having something I can actually check on and check off every single day — that's what finally made it stick."

Man on a Mission Member

"I played hockey 3 days in a row and worked out every one of those days. I haven't worked out consistently in around 15 years — sore in a good way."

Man on a Mission Member

"Took the family fishing after work and we caught 61 fish in 2.5 hours. I normally wouldn't have gone out after a workday, but I wanted to make a memory regardless of the outcome. MOAM has helped me beat procrastination in a lot of areas."

Man on a Mission Member

"When you have your priorities clear and you actually build a schedule that reflects them — that's when you feel a level of peace and confidence. Because you know you're doing what you're supposed to be doing."

Man on a Mission Member
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Every quote is verbatim from a real member

07 · The cost of waiting

What does another 30 days of drifting cost you?

Another month of telling yourself you'll start Monday. Another month of your family getting the version of you that everything else already used up. Another month of going to bed knowing you didn't do the things that actually matter to you.

The 30 days are going to pass regardless. The only question is who you are on the other side of them.

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$49/month · cancel anytime

08 · The path

This is what consistent men look like.

30
Days

You finished what you started. The habits are no longer something you have to force. You've got a streak, a system, and proof that you can show up when it matters. Most men never make it here. You did.

90
Days

The people around you are noticing. Your wife. Your kids. Your team. You're calmer, more present, more consistent than you've been in years. It didn't take a complete life overhaul. It took 8 habits and a decision to stop starting over.

6
Months

You don't recognize the old patterns anymore. The drift that used to pull you under doesn't have the same grip. You wake up with a plan. You execute. You lead your family from a full tank instead of an empty one.

1
Year

You're the man your family needed you to be. Your faith is daily, not occasional. Your body is strong. Your business has a leader at the front of it. And you did it one day at a time.

Get on the list

Doors open for 48 hours. Don't miss it.

Mission 30 opens to new men for one 48-hour window a month, and the spots fill fast. Get on the waitlist and I'll notify you the moment the doors open, before it fills.

Join the Waitlist

Doors open 48 hours, once a month · $49/month · cancel anytime